CARDIFF GOES CARBON NEUTRAL
XX September 2007: The Carbon Neutral recycling team is celebrating a job well done, having recovered and recycled 5000 discarded plastic glasses from the streets of Cardiff.
The recycling team, from leading waste management firm GD Environmental, successfully combated a nationally growing problem of dropped beer glasses on the streets during a large sporting event.
Supported by Cardiff City Council, the 20-strong team took a simple message to revellers during last Saturday’s big game: let’s kick waste into touch.
The Carbon Neutrals reminded thousands of drinkers outside pubs and clubs to return their plastic drinking glasses to the bar.
They also removed over 5000 plastic glasses that had been discarded on the streets. All waste recovered were recycled at GD Environmental’s state-of-the-art recycling station, in Newport.
Tina O’ Reilly, general manager of Cardiff’s Q Bar, also heralded the project a great success.
“During any major rugby international at the Millennium Stadium, the streets can become awash with discarded plastic beer glasses,” she says.
“It looks awful for visitors, causes consternation amongst businesses and adds to needless landfill.
“However, it is good to see private companies tackling national problems such as these. The Carbon Neutral girls were great, did a superb job, and were a huge hit with all of our male guests that day,” he says.
Gerwyn Holmes, founder of the Carbon Neutrals, says that their measure of success was not the number of glasses collected, but the number that were returned to the bars.
“This has been a very successful project for us and for Cardiff, and we have ambitious plans to take this project across the UK over the next 12 months,” he says.
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For Further Information please contact
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Gerwyn Holmes
Marketing manager
GD Environmental
19 East Bank Road
Newport
Gwent
NP19 4PP
http://www.gd-environmental.co.uk
http://www.carbonneutrals.co.uk
